Everything you plan to achieve through your blog can be achieved only if you have compelling content. Without this one aspect, there’s no point in creating elaborate monetization plans. The first step is to draw the user through your content – to create a force field around your blog through your content. Here’s how you write a truly compelling post.
1. Know Who You Are Blogging For
Ask your readers what kind of content they find interesting. Ask them to give you links to their favorite posts. Study other blogs in your niche and note what kind of content gets the most comments.
2. Perfect Your Post Ideas
Your blog’s content represents your brand. Brainstorm topics that find favor with your audience. If a particular idea has been used too often, look for something else. Even if you’re posting on an existing idea, add a twist to it and make it new.
3. Do In-Depth Research
Read up as many posts as you can on similar topics to reinforce your material. While researching, you may discover open ends that other bloggers haven’t explored. Be sure to note and expand on these to bring unique value to your post.
4. Add Character By Using The Right Voice
People get bored with highly informational articles that lack character. What makes a post truly compelling is the voice that you use to write it and your personal take on the overall topic. So inject some of your personality, use a light, informal voice, and use ‘you ’instead of ‘reader’ and so on.
5. Spend Time On Crafting The Perfect Headline
Online readers spend only a few seconds to browse feeds to find the article they want to read. How do they decide which one to read? It’s the headline that calls out to them. Work on your headline till it is unique, compelling and achieves what’s called a ‘hook’ effect on the reader.
6. Write A Post Summary First
Your post summary should succinctly wrap up the main ingredients of your post in a few lines. The summary is for people who may not have the time to read your full post, but would still like to know what it’s about, anyway. Your summary should make the reader want to bookmark your post for later.
7. Hook Your Reader With A Clever First Para
Once the reader clicks your post link, you have about 20 seconds to tighten your hook. You do this by igniting curiosity, creating interest or generating controversy with your very first paragraph. Briefly explain what you’re trying to address in the article (solving a problem or voicing your opinion on a situation).
8. Use The Second Para To Explain The Problem And Its Causes
After you’ve described the problem or situation in the first paragraph, use the second paragraph to detail causes. Use examples from your industry and make the second para as fact-rich as possible. This is where you show your subject matter expertise to the fullest.
9. Expand Your Post Idea In Subsequent Paragraphs
Use up a couple of main headers to explain the underlying causes of the issue in detail. Be sure to keep each section crisp and readable. Use a mix of short and long sentences; use bullets to present facts and figures.
10. Use Numbered Steps To Present The Solution
Create a separate section to describe the solution or your opinion in a series of steps. This is the main value add area for the reader so keep it very clean and well-formatted. Use numbered steps and use bullets to write specific points.
11. Create A Separate Section For Solution Implementation
After you’ve detailed the solution you recommend or the opinion you offer, write how you would go ahead and implement your suggested solution. Be sure to number the steps. Also, after each step, provide a progress detail for the reader.
12. Include A Conclusion Section
Be sure to add a conclusion that tells the reader what result they can expect with your suggested solutions. The conclusion is the wrapper that makes sense of your entire post. Work on it.
13. Put In A Compelling Call To Action
A call-to-action tells your readers exactly what you want them to do now that they’ve read your article. You can get them to sign up for your newsletter, or click a link to know more, or leave a comment, or share your post.
14. Build A Strong Network
When your post is shared by an authoritative member of your network, people will read it, compelling or not. It’s very important to connect with the right people in your industry and ensure their patronage.
15. Distribute Your Content On Social Media
Put your content in front of thousands of people via social platforms. Build a large fan following. Leverage the fan following of your network as well. The ‘compelling’ factor behind your post is only as great as your reach is.
This is a guest post from Dean who writes for Invesp.