15 Things You Can Do To Create Compelling Posts- Simple Steps

Everything you plan to achieve through your blog can be achieved only if you have compelling content. Without this one aspect, there’s no point in creating elaborate monetization plans. The first step is to draw the user through your content – to create a force field around your blog through your content. Here’s how you write a truly compelling post.

1. Know Who You Are Blogging For

Ask your readers what kind of content they find interesting. Ask them to give you links to their favorite posts. Study other blogs in your niche and note what kind of content gets the most comments.

2. Perfect Your Post Ideas

Your blog’s content represents your brand. Brainstorm topics that find favor with your audience. If a particular idea has been used too often, look for something else. Even if you’re posting on an existing idea, add a twist to it and make it new.

3. Do In-Depth Research

Read up as many posts as you can on similar topics to reinforce your material. While researching, you may discover open ends that other bloggers haven’t explored. Be sure to note and expand on these to bring unique value to your post.



4. Add Character By Using The Right Voice

People get bored with highly informational articles that lack character. What makes a post truly compelling is the voice that you use to write it and your personal take on the overall topic. So inject some of your personality, use a light, informal voice, and use ‘you ’instead of ‘reader’ and so on.

5. Spend Time On Crafting The Perfect Headline

Online readers spend only a few seconds to browse feeds to find the article they want to read. How do they decide which one to read? It’s the headline that calls out to them. Work on your headline till it is unique, compelling and achieves what’s called a ‘hook’ effect on the reader.

6. Write A Post Summary First

Your post summary should succinctly wrap up the main ingredients of your post in a few lines. The summary is for people who may not have the time to read your full post, but would still like to know what it’s about, anyway. Your summary should make the reader want to bookmark your post for later.

7. Hook Your Reader With A Clever First Para

Once the reader clicks your post link, you have about 20 seconds to tighten your hook. You do this by igniting curiosity, creating interest or generating controversy with your very first paragraph. Briefly explain what you’re trying to address in the article (solving a problem or voicing your opinion on a situation).

8. Use The Second Para To Explain The Problem And Its Causes

After you’ve described the problem or situation in the first paragraph, use the second paragraph to detail causes. Use examples from your industry and make the second para as fact-rich as possible. This is where you show your subject matter expertise to the fullest.

9. Expand Your Post Idea In Subsequent Paragraphs

Use up a couple of main headers to explain the underlying causes of the issue in detail. Be sure to keep each section crisp and readable. Use a mix of short and long sentences; use bullets to present facts and figures.

10. Use Numbered Steps To Present The Solution

Create a separate section to describe the solution or your opinion in a series of steps. This is the main value add area for the reader so keep it very clean and well-formatted. Use numbered steps and use bullets to write specific points.

11. Create A Separate Section For Solution Implementation

After you’ve detailed the solution you recommend or the opinion you offer, write how you would go ahead and implement your suggested solution. Be sure to number the steps. Also, after each step, provide a progress detail for the reader.

12. Include A Conclusion Section

Be sure to add a conclusion that tells the reader what result they can expect with your suggested solutions. The conclusion is the wrapper that makes sense of your entire post. Work on it.

13. Put In A Compelling Call To Action

A call-to-action tells your readers exactly what you want them to do now that they’ve read your article. You can get them to sign up for your newsletter, or click a link to know more, or leave a comment, or share your post.

14. Build A Strong Network

When your post is shared by an authoritative member of your network, people will read it, compelling or not. It’s very important to connect with the right people in your industry and ensure their patronage.

15. Distribute Your Content On Social Media

Put your content in front of thousands of people via social platforms. Build a large fan following. Leverage the fan following of your network as well. The ‘compelling’ factor behind your post is only as great as your reach is.

This is a guest post from Dean who writes for Invesp.

  • Knowing who my readers are is the first thing I usually do. After analyzing who and what kind of readers I have, I then work on my content. If you have established yourself a network where you know many will be able to see your posts, you should work on having a catchy title; something that would capture their interests and make them want to read more or click a link in order to gain more info.

    Nice post!

  • Once people read it through social media, encourage them to like,tweet,plus or pin your post. It will surely spread like wild fire and join communities in your niche,they have the members that are readers of the same topic.

  • Just like what wantei said, it’s much easier to read others’ suggestions, but how to carry it out remains a struggle for a long run. If I am running an environmental protection website, which is a non-profit one initially, how can I draw peoples attention from the search engines to let them know it’s readable and helpful? thanks

  • This is a great post dinesh. When I started blogging, I used the MLA format which i was taught in college. Later, i figured out that MLA format is not the best way to catch your reader’s attention.

  • I liked your Alexa vs Analytics post and ended up here.

    How important are inbound links and SEO?
    How much time do you spend on a single post?
    What is you ratio of visitors to commenters? How many visitors per post to get one comment?

    Have you tought of reading Guy Kawasakis or Alan Wiess books? Guy is the superb logger, but most money is made as a speaker. Alan makes most of his money as a speaker and he gets a lot of business this way. Is that something you do?

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