Create Ad Unit, Set AskPrice and Provide Backup Ad Tag in Contextweb CPM

Contextweb CPM network is my favorite money making programs and I keep on recommending to join this network. As I expected, few visitors requested help on creating first ad unit, set ask price and provide backup ad network code in Contextweb CPM. Here I will be showing how to provide required information and create first Contextweb CPM ad slot which can be easily inserted in WordPress theme files.

If you are new to Contextwebweb (ADSAQ), here is the short introduction; it’s a CPM ( Cost Per Mile) ad network which pay you for each 1000 ad impressions ( Page impression with ad units). It would be an additional income source when you have good page views without expecting any clicks.

Find out more information about how Contextweb CPM works


Here are the main steps involved in creating first ad unit in Contextweb CPM.

1) Set AskPrice

2) Provide backup ad tag with existing CPM rate.

Follow the steps

1) After login to dashboard go to ‘New Ad Tag Group’– here is the place you need to create the new ad unit.

Provide the Ad Tag Group name. You can have several ad units in single Ad tag group, but to make things easy, I recommend to have one ad unit in one group.

Name the Ad Tag name below and set the ad size. Unfortunately, Contexweb supports fewer ad sizes only.

AskPrice is the main part, set the ask price reasonably.

create first ad unit

Start with minimum AskPrice (may be 0.50$ or 0.75$) but more than your backup ad network. If the AskPrice for particular ad unit is very high and not reasonable, then Contextweb will not fill the slot,  instead, it will pass it to your backup ad network (for example, Technorati or Burstmedia CPM). In this case, no point in joining Contextweb since your blog will be filled with your earlier ad network only.

Press Next and go to next part.


2) Next tab is to provide or assign backup tags to particular ad unit. If you are creating first ad unit and backup tag here, then you will not find any units under existing backup tags.

Click on ‘Provide Backup Tag’ and go to next tab.

provide backup tag


3) First provide the backup tag name, in this example I’m assigning a technorati CPM 300×250 ad code as backup. Paste the backup tag code in below box.

Though you set the AskPrice for this particular ad unit in previous step, its highly recommended to enter your current CPM rate for particular backup ad unit. In this way you are telling Contextweb that you are already making particular CPM rate for this ad slot, so Contextweb will try to beat the backup tag CPM rate and fill your ad unit with AskPrice.

I set 1$ as AskPrice in earlier step and entered 0.75$ as my current backup tag CPM rate. You can set this rate to 0.90$ too, but do not make it very less ( 0.50$) or more than AskPrice (1.25$).

backup tag

Press Next, view the backup tag ad display and approve it.

Automatically this backup tag will be assigned to main ad unit.

added backup tag


4) That’s it. Your first ad unit is ready.


ad tag


Copy the above ad unit code and paste it wordpress theme file where you want to display. You would be seeing some public ads in newly created ad slot, give some time to take effect of valid Contextweb CPM ad and backup tag ads.

Do not expect the good fill rate or immediate earnings. Allow few days (may be 2 to 4 weeks) to count the page impressions, recognize ad location, direct ad placement from advertisers/other networks and understand the content of your blog.

It took few weeks to get reasonable fill rate for me, and after 15th of each month I experience good increase in fill rate and earnings. US and Europe traffic treated well always.Adjust the AskPrice later if you want, but again allow few days to take the effect.

Finally, your current monthly earning from Contextweb CPM and Backup ad tag network should be higher than earlier income from your backup tag ad network.

I hope this guide will be helpful to create ad unit, set up AskPrice and provide backup tag in Contextweb (ADSDA) CPM network and understand the process how it works to increase the earnings.

Leave your doubts, suggestions and questions in comments area, I will try to answer them.

Good luck friends. You can join Contextweb CPM here.

50 thoughts on “Create Ad Unit, Set AskPrice and Provide Backup Ad Tag in Contextweb CPM”

  1. Hello Mr. Dinesh, I am getting daily 200+ Unique visitors per day, Should I join this advertising network? Can I use Google DFP (DoubeClick for Publishers) so this AD slot is visible to only US and Europe Traffic?

    Thanks in advance.

    • Mahesh, That’s a good idea. I tried DFP with Contextweb CPM ad code as you said, but I removed it later. Because it started to show adsense ads (more than 3 in my blog) and little long process also. For example, your ad slot will got to DFP –> Contextweb –> Backup tag ad network. So you decide which is better for you.

      I suggest to stay with Google adsense only till you generate 800-1000 page views daily. Just a suggestion.

  2. Hi Mr. Dinesh !
    I am getting daily 2000+ Unique visitors per day, Should I join this advertising network?
    Plz Give me an advice to be able to achieve high efficiency !
    Thanks !

  3. i cannot create a ad campagin it’s asking buying desk and selling desk it’s complicating to understand those stuffs dude please help me

    • Abhishek,
      I checked your blog, it should be fine. I can’t make out the exact reason, I suggest to contact their live chat and find out the reason.

  4. Is there any demo page using contextweb? what exactly ads will show after adding the code? Is contextweb own by google just like DFP? Is it better to use than DFA? Sorry i have too many question 🙂

  5. Now i get it… the backup code is the unsold ad… so adsense or other affiliate code can be added to the Backup Code. thanks for the info Dinesh.

    • Its mostly depend on the traffic location and content topic.
      You can start with 1$ and monitor the fill rate for one month. If you get more around 40% fill rate, then increase the ask price to 1.5$, this time fill rate will drop, but the final earnings will be high.
      You should balance with your backup tag also. Do not reduce the ask price lessor than backup tag ad’s CPM, then no point is using Contextweb or setting the Ask price.

      I hope you got my idea.

    • @Salman,
      In this case your blog will try to show 4 adsense ad blocks. One block will be blank and its against Google adsense TOS. You can use Contextweb to show adsense ads as backup tag, but altogether it should be maximum 3 ads only.

  6. Dinesh thanks for your share. I am using contextweb about 45 days, I have 55000 impression per day and 2000 unique visitors. Last week my fill rate was about 12% and daily 9.5$. This week my fill rate droped to 2% and 1.5$ earnings, help me to understand why and how solve it? Which kind of post I have to write to get max. fill rate. And what does it give me demo checking in contextweb?

    • @Gagandeep Singh Gora,
      Yes, using Adsense and Contextweb on same page is OK as long as you do not place them very next to next.
      But Contextweb do not accept free domains like blogspot.

  7. I do not fully understand this. So it places an ad but when their ad isn’t running it places a back up ad of your choice? Is that right? I’m also running adsense and can’t have more than 3 of their ads. What would you suggest as a back up ad program instead of adsense? My blog is really new so I doubt I would this will help me any but I just want to know how it works for the future. What ask price would you set for a brand new blog? Thank you so much!

    • @Matthew,
      When did you create and implement on site? normally it takes some time to get advertisers to your ad slot.
      I suggest to wait.
      0.50$ is OK to start, what is your backup tag?

      • I just put the ads from Context CPM up less than 24 hours ago. I don’t have any backup tags yet, because I have no other advertising yet. Adsense did not approve me yet. I added two articles today. I might ad a third and try Adsense again. I’m already getting 100 visits a day and I went live about 5 days ago.

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