We all want to target high paying niches or topics on our next articles to increase the income. It is always beneficial if you use Google Adsense or CPM networks, because high paying keywords, topics, and search terms perform well in most of the ad networks. But how to find them?. Let me share a simple but effective way to find the higher paying CPC keywords for Google Adsense. It is highly recommended to consider this point when you write your next article if you are using Adsense. There is no point in getting more and more traffic but your blog’s earnings remain low or not increasing as expected.
I have earlier published a guide about how to increase the CPC (Cost Per Click) in Google Adsense. You may need to use some keyword research tools to find the higher paying keyword in the topic you are going to write. Even Google Adwords (and keyword planner) works very well to identify the good CPC keywords. But these tools including Google keyword Planner may confuse most of the new bloggers and look like a long procedure.
What’s The Simple Way to Find the High Paying Keywords?
It’s by Google search, yes, that’s right.
Doing a simple Google search can indicate the strength (in temrs of CPC cost and advertisers demand) of the particular keyword. Okay, this is not like other tools to show the estimated CPC value in dollars or other currency, but you can get an idea whether the keyword you searched is having potentiality to make money with more advertisers.
How This Helps?
This method will show you whether the particular keyword or search term is having more advertisers, more advertisers means more CPC, that means more money. I have already discussed the way how Google Adsense works and if more advertisers are targeting a particular keyword, then they will bid more and more to get the ad spot.
Here is the Way?
As said, its simple. Go to Google and search for the keyword you are thinking to target. Make sure you are not using any ad blockers in the browser. If you use ad blockers, it will block the Adsense ads on the search result.
Let us take this example, I’m thinking to write about “free mp3 download”. Simply search this keyword and see what’s coming up. Here is the search result of first page form the country I did the search.
No Ads – means no advertisers, that means no money in this topic.
If Google is not showing any ads (or showing very less ads) on their first search result page, it is the clear indication that this topic/niche is may not profitable. Even if you write about this topic and get thousands of visitors monthly, the Adsense ad quality on these posts will be very less and cheap. Ultimately the CPC from these posts will be very less and your blog will not make considerable amount of income from Adsense.
How About Other Test?
Here is another example, I’m hoping it will be so different than the first example. Let’s think about ‘Windows hosting providers’ as our keyword for research.
I’m sure you can guess how its working now. The particular keyword shows more (I think the maximum ads on the first page) on Google search first page. More ads means more advertisers are bidding for particular keyword or topic. More advertisers means, definitely it will be higher CPC. If your content/post can show these type of ads, possibly you will be getting good CPC than our earlier example ‘free mp3 download’.
Read Also: How to Get great blog names for your next new blog
What’s Important Here
1) We discussed about higher CPC only, but we are still not aware of how much is the estimated CPC of particular keyword. To find that out, you need to use other keyword research tools like Google Adwords or LongTailPro
2) We identified the potential higher CPC keywords only, but the competition would be higher to target these keywords and get in to Google’s first search result page. To find out the competition strength, you can follow this simple post here.
In short, this method would give the initial idea whether you should dig deeper of particular keyword or topic for your next post. The ‘Free mp3 download’ topic can be safely ignored since it doesn’t have enough (or any) advertisers. So, I do not want to waste time on finding more information about this topic, like the estimated CPC, analyzing competition, finding long tail keywords…etc. At the same time, the ‘Windows hosting providers’ keyword had thrown some lights as a potential keyword for my next article. Now I can dig deeper by doing other researches such as the estimated higher CPC, analyzing the competition and finding the long tail keywords. Basically, this method would be the first step you should follow to find your keyword before doing any other researches.
Hope this guide would be helpful, as usual I expect your comments and valuable thoughts.
Benefits of using long tail and high CPC AdSense keywords:
Surely you are aware of the fact that the more targeted traffic your blog has, the more money you will make. Similarly, the more high-CPC keywords you are using, the more your AdSense earnings will increase over time.
I have written about long tail keywords in the past on my blog here: http://www.makemoneyfrompc.com, and explained how these keywords help you to rank higher with search engines. I have also explained how long tail keywords are easy to rank for and help you to get highly targeted organic traffic.
Now suppose we could find a way to identify the perfect combination of long tail keywords that are also CPC AdSense keywords? Sounds like a money-making combination, does it not? Read on!
First, check out an awesome tool called Hittail, which analyzes your current blog traffic, and suggests long tail keywords to improve relevancy.
Next, have a look at another great tool called SEMRUSH. SEMRUSH will assist you in identifying long tail, high CPC keywords literally within seconds! For more detail read my blog: http://www.makemoneyfrompc.com/how-to-do-keyword-research-for-seo-a-beginners-guide/
ya, I think about this too before this. This is simple logic to know which keyword is paying keyword. Thanks for reminds me Dinesh..:)
hi ,thanks for a topic , i have a problem in a CPA
Thanks for the tip about how to get the keywords with a higher payout. I will start improving my posts about making money and investing with your tip!
I’m from Sweden and I’ve a forum related to health (socialphobians.com). The CPC is just around $0.30 and is there any way to increase it. My CTR is just too low and the content are being created by the users, so I dont choose the keywords. I like to know how to find long tailed keywords.
Hey, thanks for your comment.
I checked your site, it looks like forum type, if so, its slightly difficult to make more income by Adsense. The CTR will be less always, and 0.30$ CPC is not bad in my opinion.
Blog posts will make more money than forum threads. You must have longer threads (with few keywords) and more ads (you can add 2 more ad slots) to increase the earning. Since users write content for you, you may not have full control in selecting the content. That’s why, you need huge number of traffic to make money from Adsense by a forum site. Hope this is helpful.
I thought I was the only one looking for prospective niches this way.
But thinking about it and seeing you get to the same conclusion only reinforces my belief on the method.
After all, if google bombards you with ads, it must be paying off!
@Eric, sure you are doing it correct, obviously that’s the way it works.
Thanks for your comments and reading my blog.
I was searching for the same kind of stuff and I am very much pleased with the contents you have mentioned. I enjoyed every little bit part of it. Thank you for sharing great information to us.
Thanks Dinesh, Very informative Post Thanks For Sharing
Dear sir thank you for sharing such a nice information with us.Your article is very useful.i am personally thankful to you for revising this grate information.
Thanks for such a valuable information. All these days i was writing but was not targeting.